eurule

For small sellers anywhere who ship to Europe

Sell safely into every EU market.

Wherever your business is based, eurule shows which rules apply to each of your products in each EU and EEA country. It tells you what is missing, and helps you fix it with a label, a registration, or a partner.

  • ✓ No card needed
  • ✓ Data stored in the EEA
  • ✓ A source on every rule

SKU 1042

Cloudberry face oil

✓ Updated14 Oct 2026
Norway✓ Ready
Sweden✓ Ready
Germany! 1 to fix
Imports your products from: Shopify · WooCommerce · Etsy · Amazon · CSV

Why it matters

One missing detail can stop a parcel or remove a listing.

Marketplaces now remove products that lack an EU responsible person or safety information. Authorities can stop goods at the border. Each country adds its own packaging and language rules.

You should not need a lawyer to know where you stand. eurule gives you a clear answer per product and per country.

How it works

You see a status first. The legal text is one click away.

01

See every product in every market

Connect your shop and choose the countries you sell to. One row per product, one column per market. Each cell shows a symbol as well as a colour, so it reads well for everyone.

02

Fix each gap in one place

Generate a label in the right language, register with pre-filled data, or order a lab test from a vetted partner. A person always checks the result before it is saved.

03

Keep the proof, ready to show

Every document, label and registration is stored in the product file. Download it for a marketplace, a customs agent or an inspector. When a rule changes, you get one email.

Rule areas we cover

Eight areas. Each shows its source and the date it was updated.

General product safety (GPSR)

Regulation (EU) 2023/988 · 8 rules

✓ Updated2 Oct 2026

Photo: Kampus Production / Pexels

Packaging and EPR

PPWR and national law · 14 rules

✓ Updated9 Oct 2026

Photo: Polina Tankilevitch / Pexels

VAT, OSS and IOSS

Directive 2006/112/EC · 6 rules

✓ Updated14 Oct 2026

Photo: Kampus Production / Pexels

Platform tax reporting (DAC7)

Directive (EU) 2021/514 · 3 rules

✓ Updated21 Oct 2026

Photo: Polina Tankilevitch / Pexels

Labelling and language

Per category and country · 17 rules

✓ Updated2 Oct 2026

Photo: Vie Studio / Pexels

Cosmetics

Regulation (EC) 1223/2009 · 7 rules

✓ Updated30 Sep 2026

Photo: Polina / Pexels

Food supplements

Directive 2002/46/EC · 9 rules

✓ Updated12 Oct 2026

Photo: Natallia / Pexels

Textiles

Regulation (EU) 1007/2011 · 3 rules

✓ Updated6 Oct 2026

Photo: Pavel Danilyuk / Pexels

How we keep rules up to date

Every rule shows its source and the date it was updated.

AI helps us follow the sources. A person approves every change before it reaches you.

  1. 1

    Follow the sources

    Every week, AI reads EUR-Lex and the national authorities for the areas we cover, and flags what changed.

  2. 2

    Review and approve

    A person reads each flagged change against the source text and approves it, or rejects it.

  3. 3

    Publish with date and source

    The rule is updated with its legal source and the date. Older versions are kept.

  4. 4

    Re-check your products

    Your map is checked again. If something changes for you, you get one email with the deadline.

Written rules decideAI helps with wording and labels. It never decides whether a product complies.
Approved before publishingAI drafts each rule change. A person approves it before it reaches you.
Data stays in the EEAHosted in the EU, wherever you are. Your product data is never sold or shared without your request.
Experts for high-risk areasSafety assessments and claims go to qualified partners, not to software.

Not covered yet

Other rules can also stop a product.

eurule checks only the eight areas above. We do not check the areas below today. If one of them applies to your products, have a specialist check it. A green status in eurule never covers these areas.

◔
PlannedFrom 2027
  • Toys
    Toy safety rules, CE marking and age warnings. Directive 2009/48/EC
  • Electrical and electronic goods
    CE marking, low voltage, EMC, RoHS and WEEE take-back
  • Batteries
    Labels, take-back and the battery passport. Regulation (EU) 2023/1542
  • Chemicals in products
    REACH restrictions, SVHC notification and CLP hazard labels
—
Not coveredUse a specialist
  • Food other than supplements
    Food labelling, hygiene and novel foods. Regulation (EU) 1169/2011
  • Medical devices and biocides
    Products that treat, prevent or kill. Regulations (EU) 2017/745 and 528/2012
  • Food contact materials
    Cups, bottles and boxes that touch food. Regulation (EC) 1935/2004
  • Wood, paper, cocoa, coffee and rubber
    Deforestation due diligence. Regulation (EU) 2023/1115
  • Customs duties and import
    Tariff codes, duties and import declarations
  • Rules for your web shop
    Consumer rights, price display, GDPR and the European Accessibility Act
  • Trademarks and intellectual property
    Names, logos and designs you may not use

Not sure which rules apply to you? Ask us before you sign up. We answer within two working days.

Rules we cover

Every rule has a source and a date.

A named reviewer checks each rule area. You can see when it was last verified.

Rule areaWhat it means for youLast verified
General product safety (GPSR)
Regulation (EU) 2023/988
An EU responsible person, safety information and a risk assessment for every product.✓ Updated2 Oct 2026
Packaging and EPR
PPWR and national packaging law
Registration with a packaging scheme in each country, and a yearly weight report.✓ Updated9 Oct 2026
VAT, OSS and IOSS
Directive 2006/112/EC
The right VAT rate per product and country, and data for your quarterly return.✓ Updated14 Oct 2026
Platform tax reporting (DAC7)
Directive (EU) 2021/514
The identity and tax details marketplaces must collect from you.✓ Updated21 Oct 2026
Labelling and language
Per category and country
Mandatory label content in the official language of each market.✓ Updated6 Oct 2026
Cosmetics
Regulation (EC) 1223/2009
Product information file, safety assessment, CPNP notification and labels.✓ Updated30 Sep 2026
Food supplements
Directive 2002/46/EC · Reg. (EC) 1924/2006
Notification in each country, approved health claims, daily dose and mandatory label statements.✓ Updated12 Oct 2026
Toys, electronics, batteries, chemicals
Planned
Added one area at a time, starting in 2027. Not checked today.◔ ◔In review

Pricing

Priced by products and markets.

Prices exclude VAT. Complex documents, such as a full cosmetic product file, are sold as one-time packs.

Starter

€35 per month

Up to 20 products in 3 markets

  • ✓ Compliance map and gap fixes
  • ✓ Labels in each market language
  • ✓ Rule change emails
Start free

Growth

Most chosen
€89 per month

Up to 200 products in all 30 markets

  • ✓ Everything in Starter
  • ✓ Reports calendar: VAT OSS and packaging
  • ✓ Partner marketplace
  • ✓ Team members
Start free

Pro

€219 per month

Unlimited products and markets

  • ✓ Everything in Growth
  • ✓ API access
  • ✓ Multiple users and roles
  • ✓ Priority rule requests
Start free

Questions

Before you start

Know where you stand in 15 minutes.

Connect your shop, choose your markets and answer a few questions. Your map is free for 14 days.

Check my products free